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Running Team Meetings – The Michael Hyatt Way

Running Team Meetings – The Michael Hyatt Way Michael Hyatt and Co. published a book a few years ago called No Fail Meetings, and I highly recommend it. He was tired of wasted time, inefficiencies in his company, and lack of inspiration and direction once meetings were over. With his experience with running a large … Read more

Tracking Order Fulfillments

Tracking Order Fulfillments 3% of customers say they won’t shop with a retailer again for at least a month after a negative delivery experience. Another 38% of customers say they won’t shop with retailers again at all.  Because of this, it is imperative that your customer service constantly remains one of our top priorities. From … Read more

Assess Your Marketing: Track, Compare, and Repeat for Your Company

Assess Your Marketing: Track, Compare, and Repeat for Your Company Dust off that pocket protector and fire up those spreadsheets! It is time to analyze your efforts and outcomes. This is also a pivotal moment to take a pause and closely examine your efforts. Business is a grand experiment, and it’s necessary to scrutinize what … Read more

Generating Content Ideas for Your Branding

Generating Content Ideas for Your Branding So, how do you identify content that is valuable to your audience? There are lots of different ways to get the ol’ creative juices flowing, but the key takeaway of this section is to understand your ideal customer. When you understand your ideal customer, you can speak to the … Read more

Getting Started with Paid Digital Advertising for Your Business

Getting Started with Paid Digital Advertising for Your Business If you haven’t done any paid advertising yet, I’d advise that you start with digital advertising, because you can track your data clearly, and test what works before you move to a medium that is harder to track. If you want, start even smaller such as … Read more

How to Deploy Print Advertisements and Track Them

How to Deploy Print Advertisements and Track Them With the growth of digital media you may think print ads aren’t nearly as effective as they once were. But, research shows consumers trust print ads 34% more than search engine ads. In fact, print advertisements have a significant impact on converting prospects to customers. Nearly 80% … Read more

The Number One Secret to Content Marketing and SEO

The Number One Secret to Content Marketing and SEO Add value. Yup, that’s the secret! Customers will skip advertising when it provides little to no value. It’s not really a secret at all. If your content speaks to your customer or addresses an issue they might have, they won’t skip it. Value plus good SEO … Read more

Defining and Building an Achievable Marketing Campaign

Defining and Building an Achievable Marketing Campaign A campaign initiative is creating an identity for a product or service that is defined by time. For instance, you could design a campaign initiative around an upcoming holiday sale, or a new product launch. This campaign can be deployed through print and digital vehicles like print ads, … Read more