Bear Wade

Defining and Building an Achievable Marketing Campaign A campaign initiative is creating an identity for a product or service that is defined by time. For instance, you could design a campaign initiative around an upcoming holiday sale, or a new product launch. This campaign can be deployed through print and digital vehicles like print ads, … Read more

Deploying Email Campaigns Using CRM Software to Elevate Your Business What is an email campaign? When we talk about email campaigns, it is, at its core, just sending one email to a bunch of people at once. I’m sure you are very familiar with receiving these emails from retail brands you have purchased from. We … Read more

Improve Your Lead Generation Game Using Lead Magnets Finding new potential customers is key to growing your company and diversifying your customer base. “Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s product or service. Some examples of lead generators are job … Read more

Using CRM Software to Track Customers Growing your customer base through Content Relationship Management (CRM) software is key to nurturing your clientele and growing sales.  Starting out To track your customer list, you can start with a spreadsheet. Anyone else feel triggered by just seeing that word? Don’t run away just yet! It can be … Read more

Marketing: Print Media and One-Sheets Print media consists of all the in-person shareables that incorporate your brand script, brand identity and photography: brochures, postcards, posters, flyers, handouts, menus, etc. Creating a one-sheet When creating your print media be sure to create a handout, often called a one-sheet as a handy, low-cost tool to hand out … Read more

Using Social Media to Grow Your Business We’ve all heard that the average person needs to see and hear your brand more than seven times before they will interact with it which in marketing is referred to as the Rule of 7. However, more research has come out and could be up to 24 times … Read more

Ten Elements Your Website NEEDS to Close Deals and Make You Money There are 10 valuable elements your website needs right now to look more professional and convert visitors into customers. Top menu Place a clear logo in the upper left corner of your navigation bar with basic navigational buttons. Also include a primary call-to-action … Read more

Creating a Mockup of Your Website Before you dive into actually designing your website, it’s helpful to create a website mockup – often referred to as a “wireframe” – that visualizes your website ideas. You can have a lot of fun playing around with your mockup before building it out as a functioning website. This way … Read more

The Three Types of Websites You Might Use for Your Business In general, there are three different kinds of “websites”: The Digital Brochure The Online Store The Publication Hub It’s quite possible that your website has elements of all three, depending on your business. Let’s unpack the three levels of good websites. The digital brochure … Read more