Step 1: Defining
You define your value proposition, core insight, tagline, and call-to-action. From there, we work together to define your logo signature, brand colors, fonts, and additional design elements. These are your brand’s style guide to help us craft brand photos, brand videos, and testimonials.
What Now?
Use the checklist below to determine which elements of Step 1 you have completed.
Once you can clearly see which elements need work, begin at the top and work your way down.
Step 1 Checklist:
- Value Proposition
- Core Insight
- Tagline
- Call-to-Action
- Logo
- Brand Colors
- Fonts
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Additional Design Elements
(Backgrounds, textures, patterns, icons) - Brand Photos
- Brand Videos
- Testimonials
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