Defining Content Production Pipelines for Your Creative Team
Defining Content Production Pipelines for Your Creative Team So, what exactly is a content production pipeline? It is the order in which you publish and distribute your content. It is the workflow you define for your business and then assign to your team, so it is disseminated and tracked everywhere you possibly can. You will […]
Creating a Content Calendar to Promote Your Brand with Order
Creating a Content Calendar to Promote Your Brand with Order I highly recommend that you use a calendar to schedule content ideas, creation time, review periods, and due dates because it is a great way to stay organized and launch valuable. Pace your content with consideration about your audience and how much value you are […]
The Three Publishing Personalities You Need on Your Creative Team
The Three Publishing Personalities You Need on Your Creative Team I think there are three personalities that you need on your publication team to be successful. Looking at the personality types of your current team, who is a content creator, who is naturally an editor, and who is a content publisher? Content creators Writers, videographers, […]
Scaling Your Business: Delegating Work to Freelancers Without Anxiety
Scaling Your Business: Delegating Work to Freelancers Without Anxiety How much time are you wasting per week? A study from Inc.com found that we are losing an average of 21.8 hours per week because of handling low value emails, constant interruptions throughout the workday, and putting out preventable fires, oh, and the non-productive meetings! AHHHH! […]
Hiring Freelancers For Your Business: Job Postings, Interview Questions, and the Onboarding Checklist
Hiring Freelancers For Your Business: Job Postings, Interview Questions, and the Onboarding Checklist If you are looking to hire some outside help, I’d start with hiring part-time freelancers who work on an as-needed basis. They will bring the specialized skills you need to the team. You won’t have to set up infrastructure, like payroll, benefits […]
Pain Points and Solutions: Business Marketing and Growth
Pain Points and Solutions: Business Marketing and Growth Six key pain points and solutions your business can implement today. So, what are “business pain points”? Business pain points are those daily challenges that hold your company back from progressing. It’s possible that you feel something dragging you down, but maybe you’re having trouble putting your […]
How Can Sales Videos Increase Your Profits?
How Can Sales Videos Increase Your Profits? Improvements are always a good thing. Yes, your team deserves kudos for a job well done. We’re not saying to demand MORE when your people absolutely knock it out of the park. Doing so is unrealistic and unfair and overlooks their tremendous accomplishments. When teams set the standard […]
How To Film Yourself For Social Media To Drive Sales And Increase Brand Recognition
Social media on its own–taking videos out of the equation–often generates a 95% ROI. Then consider how over half of marketers claim that the most valuable social content type is video, as it helps them best achieve their goals.
Top Five Tips To Get Your Marketing in Order for 2022
“Putting the cart before the horse.” “Sprinting before you can walk.” If you were to take these metaphors literally, you certainly wouldn’t get anywhere good. In marketing, it’s the same thing. If you do things out of order, your business will suffer. So, why is it so common for business owners – and […]