Bear Wade

Does Your Business Have a Sales Funnel? Not defining your sales funnel will confuse and handcuff potential buyers from purchasing from you. You may also attract the wrong people altogether and experience issues with them once you’ve started to fulfill their order. Can you track these metrics? Where do your leads come from? How many … Read more

Tracking Your Company Data The metrics that get measured get improved. Keeping an eye on your specific metrics of your company is imperative to growing your company. For most companies, there are so many variables to manage. Having a dashboard of your key components can keep you sane. To do this there are some helpful … Read more

The Power of Publicity and Organic Marketing Advertising is something you pay for. Publicity is something that you pray for. Publicity over advertising Getting into other people’s networks is one of the fastest and most effective ways to grow your audience. It is also an incredibly cost-effective way to gain publicity, build your company’s reputation … Read more

Defining Content Production Pipelines for Your Creative Team So, what exactly is a content production pipeline? It is the order in which you publish and distribute your content. It is the workflow you define for your business and then assign to your team, so it is disseminated and tracked everywhere you possibly can. You will … Read more

Creating a Content Calendar to Promote Your Brand with Order I highly recommend that you use a calendar to schedule content ideas, creation time, review periods, and due dates because it is a great way to stay organized and launch valuable. Pace your content with consideration about your audience and how much value you are … Read more

The Three Publishing Personalities You Need on Your Creative Team I think there are three personalities that you need on your publication team to be successful. Looking at the personality types of your current team, who is a content creator, who is naturally an editor, and who is a content publisher? Content creators Writers, videographers, … Read more

Scaling Your Business: Delegating Work to Freelancers Without Anxiety How much time are you wasting per week? A study from Inc.com found that we are losing an average of 21.8 hours per week because of handling low value emails, constant interruptions throughout the workday, and putting out preventable fires, oh, and the non-productive meetings! AHHHH! … Read more

Hiring Freelancers For Your Business: Job Postings, Interview Questions, and the Onboarding Checklist If you are looking to hire some outside help, I’d start with hiring part-time freelancers who work on an as-needed basis. They will bring the specialized skills you need to the team. You won’t have to set up infrastructure, like payroll, benefits … Read more

Pain Points and Solutions: Business Marketing and Growth Six key pain points and solutions your business can implement today. So, what are “business pain points”? Business pain points are those daily challenges that hold your company back from progressing. It’s possible that you feel something dragging you down, but maybe you’re having trouble putting your … Read more