Tracking Order Fulfillments
Tracking Order Fulfillments 3% of customers say they won’t shop with a retailer again for at least a month after a negative delivery experience. Another 38% of customers say they won’t shop with retailers again at all. Because of this, it is imperative that your customer service constantly remains one of our top priorities. From […]
Generating Content Ideas for Your Branding
Generating Content Ideas for Your Branding So, how do you identify content that is valuable to your audience? There are lots of different ways to get the ol’ creative juices flowing, but the key takeaway of this section is to understand your ideal customer. When you understand your ideal customer, you can speak to the […]
Getting Started with Paid Digital Advertising for Your Business
Getting Started with Paid Digital Advertising for Your Business If you haven’t done any paid advertising yet, I’d advise that you start with digital advertising, because you can track your data clearly, and test what works before you move to a medium that is harder to track. If you want, start even smaller such as […]
How to Deploy Print Advertisements and Track Them
How to Deploy Print Advertisements and Track Them With the growth of digital media you may think print ads aren’t nearly as effective as they once were. But, research shows consumers trust print ads 34% more than search engine ads. In fact, print advertisements have a significant impact on converting prospects to customers. Nearly 80% […]
The Number One Secret to Content Marketing and SEO
The Number One Secret to Content Marketing and SEO Add value. Yup, that’s the secret! Customers will skip advertising when it provides little to no value. It’s not really a secret at all. If your content speaks to your customer or addresses an issue they might have, they won’t skip it. Value plus good SEO […]
Defining and Building an Achievable Marketing Campaign
Defining and Building an Achievable Marketing Campaign A campaign initiative is creating an identity for a product or service that is defined by time. For instance, you could design a campaign initiative around an upcoming holiday sale, or a new product launch. This campaign can be deployed through print and digital vehicles like print ads, […]
Leverage The Power of Networking to Market Your Brand
Leverage The Power of Networking to Market Your Brand We’ve all heard the saying about “it’s who you know not what you know,” and this is just a reminder that if you don’t get out there and meet new people, nobody will know about your business. Networking is an awesome opportunity to tell your story, […]
Using CRM Software to Track Customers
Using CRM Software to Track Customers Growing your customer base through Content Relationship Management (CRM) software is key to nurturing your clientele and growing sales. Starting out To track your customer list, you can start with a spreadsheet. Anyone else feel triggered by just seeing that word? Don’t run away just yet! It can be […]
Deploying Email Campaigns Using CRM Software to Elevate Your Business
Deploying Email Campaigns Using CRM Software to Elevate Your Business What is an email campaign? When we talk about email campaigns, it is, at its core, just sending one email to a bunch of people at once. I’m sure you are very familiar with receiving these emails from retail brands you have purchased from. We […]