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Why Websites Are King in A Social Media World 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Websites are still very valuable even with the prevalence and influence of social media platforms. Why? Because YOU own them. You get to house and control all of your … Read more
Building a Pricing Structure for Your Business People buy products that solve a particular problem at a price they’re willing to pay to leave that problem behind. The whole goal of defining your pricing structure is to define the work you will do for the price someone will pay you for it. The more value … Read more
How to Gather Great Testimonials for Your Website Testimonials are displays of social proof that your company is valuable. Very Valuable. Like gold. It is one thing to say that you are great at what you do, but it is another thing for someone else to say you are great. Gathering testimonials should be standard … Read more
The Importance of Video in Marketing Your Brand Ready to design a brand video? If you can, hire a videographer, who can take the technical burden off of you, because video is full of technology, theory, and can, if done well, overwhelm someone who isn’t used to working with video equipment day in and day … Read more
Authentic Photography For Your Business We want to define clear authentic photography of your product or service as well as mockup the customer’s outcome of working with you. If you’re a spa, your customers would look relaxed and their faces would be soft. If you’re solving business problems, they may look excited, rich, and successful. … Read more
Creating a Style Guide for Your Brand: An In-Depth Look at Names, Logo Files, Fonts and Colors Your brand identity is more than just your logo. Although it’s true that having a clear and simple logo that has a styled font will go a long way in branding your company, you must define your company … Read more
Defining Your Value Proposition and Creating a Brand Script Let’s talk about why anyone should pick you over the competition. This is where you need to be ruthless with what makes you valuable. This value proposition isn’t about your worth, nor the expense your business has taken on. It is about articulating your product or … Read more
Finding Your Niche and Defining Your Ideal Customer People don’t buy what they don’t understand. The first step in unifying your marketing is to define who you are and get all of your marketing assets together. We’ll define your value proposition, core insight, tagline, and call-to-action. From there, we work together to define your logo … Read more
The Customer Journey Timeline: A Foundational Business Exercise A good exercise when building a firm foundation is to work on defining your customer journey. The customer journey is a step-by-step process of how your customers have gone from having a problem to becoming repeat customers. Below is an example of what this journey could look … Read more
