Tired of losing money because you don’t have a marketing plan? Take the Quiz and get results!

Take control of your marketing. Follow the Unify Brand Steps to save tons of money
and heartache. Grow your sales and become
an industry-leading brand.

the Unify Brand Steps

Save tons of money and heartache. Build your brand with our proven process.

Not sure which step you’re on? Take our quick quiz.

1

Defining

Define Your Brand Script, Brand Identity, and Brand Media

2

Building

Build Your Pricing Structure, Website, Social Media, and Print Media

3

Growing

Grow Your Customer List, Lead Generation, and Campaign Initiatives

4

Ongoing

Determine Your Content Pipeline, Team Roles, and Content Schedule

5

Scaling

Analyze What’s Working, Service Fulfillment, and Scale Your Team

Why the Unify Brand Steps Work

The truth is that you have probably built your brand in the wrong order and are losing tons of money in the process. That is no bueno when it comes to running a business. With the Unify Brand Steps, you can master your marketing, generate more sales, and become an industry leader.

Education

Learn how to build your brand.

Encouragement

Build momentum with small wins along the way.

Empowerment

Make marketing decisions with confidence.

Not sure Which Step You're On?

Step 1: Defining

The first step is to define your value proposition, core insight, tagline, and call-to-action. From there, we work together to define your logo signature, brand colors, fonts, and additional design elements to create your brand style guide. This will be our guide as we move into crafting brand photos,  brand videos, and testimonials.

Step 2: Building

Building a pricing structure that buyers can understand is essential to a profitable business. From there, we can define your customer journey so your domain name, website, sales funnel, and social media channels accurately reflect your business model. The final step in the building phase is to define your print media: brochure, postcards, handouts, and business cards.

Step 3: Growing

Growing your customer base through Content Relationship Management (CRM) software is key to nurturing your clientele and growing sales. We work together to define your lead generation spigot: a way to reach your target audience and continue to grow your customer base over time. There are many options that can be part of your growth plan: from content creation for YouTube, Social Media, and Paid Ads to Cold Calling, Email Marketing, and Search Engine Optimization. Our final step in the growth phase is to build your first campaign, giving your audience one clear solution to a problem they’re facing.

Step 4: Ongoing

With a clear mission and targeted solution, it’s time to produce consistent, engaging, and helpful content across all of your channels. This is where we define your campaigns, creators, editors, and publishers. Next, we work together to produce a content calendar to layout topics, production schedules, and assets. The goal is to create content once and run it through your pipeline to make the most of your time and effort.

Step 5: Scaling

It’s time to scale what you’ve built and watch profits soar! First, we analyze what’s working and adjust or cut what isn’t. Next, we define your project management system so you can track and fulfill orders. Finally, we create standard operating procedures to track your team’s progress and make necessary adjustments to grow your thriving business.

Who is Bear Wade?

More than a decade ago, Brandon “Bear” Wade turned his self-financed film into an award-winning documentary for public television by emulating other industry leaders. He took what he learned and started developing national-caliber branding for clients around the country. He runs Unify Creative Agency, a marketing firm based in St. Louis, Missouri.

Bear Wade Rolling Up Sleeves

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