More than a decade ago, Brandon “Bear” Wade turned his self-financed film into an award-winning documentary for public television by emulating other industry leaders with his branding.
For years, he was approached by business owners to produce corporate videos and ads and quickly realized that putting the website at the end of the video did a company no good if their website didn’t perform and turn those viewers into paying customers.
So, now working on their website, he realized that for the most part their brand messaging was non-existent with no value proposition, to convince the viewer as to why they are the solution for them. Or their logo just didn’t feel professional enough.